Battle to become King of the Hill at your local 7-Eleven Store.
Halo 4: King of the Hill Fueled By Mountain Dew is a location-based augmented reality app designed by Ogmento to advertise Halo 4. It released on the 31st of October, 2012 on iOS and Android devices, and was met with heavy negative reception.
The app required the purchase of Halo 4-branded Mountain Dew bottles or Doritos packets, in order to obtain codes which the user would then scan into the app. Doing this increases the player's standing at their particular 7-Eleven store. If the player manages to top the leaderboards, and become 'King of the Hill', then they are eligible for certain in-game rewards in Halo 4.
- Double XP towards the player's SR.
- Bulletproof emblem
- Exclusive Xbox 360 dashboard theme
- Locus helmet (US only)
- Ghost avatar prop (Canada only)
The game was received badly by critics and gamers alike. Many, such as Eurogamer, viewed the app as a shameless marketing promotion, and cash-grab. One writer at Game Rant said that the Halo brand name deserved better, and that the app was "an unsightly, if inconsequential, blemish" on an otherwise perfect record. Nevertheless, the head of Ogmento spoke out to defend the game, citing that it was played by many and had attracted people to both 7-Eleven stores, and Halo 4 itself.
- When it was first released on iOS, the word 'Fueled' in the title was misspelt 'Fuled'.
- Ironically, the Halo 4 logo used at the end of the trailer is a fan-made Halo font, despite the fact the official logo was used at the start of the video.
- IGN - Halo 4: King of the Hill Fueled by Mountain Dew is a Real App That Exists
- Eurogamer - Halo 4: King of the Hill Fueled by Mountain Dew is an actual app
- Game Rant - Opinion: ‘Halo 4′ Deserves Better Than ‘King of the Hill Fueled by Mountain Dew’
- Forbes - Ogmento President Brian Selzer Explains Why Halo 4 King Of The Hill Is A Success